Introduction

LCCI qualifications are awarded by Pearson, the UK’s largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked. Pearson is the world’s leading learning company, with 40 000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.

LCCI qualifications are widely regarded by employers as preparing students to carry out the key functions of modern international business. The qualifications are recognised worldwide by employers, universities and professional bodies. This new and engaging range of qualifications has been developed in collaboration with professional bodies, employers and customers. We have conducted in-depth, independent consultation to ensure that the qualifications develop the breadth and depth of knowledge, skills and understanding that students need to be effective employees, and that the qualifications support progression pathways. LCCI offers a wider range of qualifications; they are available at levels 1 to 4 across the following subject areas:

  • English Language
  • Marketing and Customer Service
  • Business, Administration and IT
  • Finance and Quantitative.

This specification is part of the Finance and Quantitative suite of LCCI qualifications.

Entry Requirements

  • Age: 16
  • Academic requirements: Minimum of 3 GCE N level passes (at least grade 5 in English and any two other subjects).
  • English Proficiency: Student whose first language or medium of instruction on their qualifying programme is not English will be required to demonstrate a proficiency of IELTS 4.5 or pass in BMC English Entry test.
  • Working experiences: Nil.
  • Matured candidate: At least 21 years old with 2 years of work experience in relevant.
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Course Outline

Pearson LCCI Level 3 Certificate in Digital Marketing and Analytics

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Programme Learning Outcome

There are no qualifications other than this Pearson LCCI Level 3 Certificate in Digital Marketing and Analytics that specialise solely in digital marketing and there are none offered at this level, size and duration that give students the vocational skills for which LCCI qualifications are known.

This qualification is suitable for those who are already working in the marketing industry and looking to progress to the specialised area of digital marketing, and for those looking to progress their career opportunities to the next level. The qualification is also suitable for those looking for a career change to digital marketing from another field.

This qualification helps students to progress their careers into mid-management by giving them sound knowledge of digital marketing and analytics. The qualification will introduce them to digital marketing strategy and planning, current trends and how digital marketing influences the marketing industry and wider business.

The qualification aims to enable students to develop knowledge and understanding of the main features of the digital marketing environment and the key challenges and risks associated with digital marketing. Students will learn how digital marketing

interrelates with the other marketing and business functions in an organisation.

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Programme Structure

Pearson LCCI Level 3 Certificate in Digital Marketing and Analytics consists of the range of topics detailed below.

Overview of content

  • Understanding digital marketing
  • Digital information, media, channels and devices
  • Digital marketing and the marketing mix
  • Digital marketing analytics
  • Challenges and legal and ethical considerations in digital marketing
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Method of Delivery

Lecture.

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Award Criteria

Candidates must fulfill at least 75% course attendance requirements to sit for examinations and eligible for the course completion Certificate.  To obtain the ‘Pearson LCCI Level 3 Certificate in Digital Marketing Analytics’ certificate, students need to achieve at least Pass grade in minimum of their examinations.

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Grading System

Grading Results
50% - 59% PASS
60% - 74% MERIT
75% and above DISTINCTION

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Assessment Information

Assessment results / Award of certificate will be available to the students within 3 months of the last assessment for that assessment cycle.

EXAMINATIONS ARE AVAILABLE THEORY / PRACTICAL PAPER (EXTERNAL AWARD BY Pearson LCCI QUALIFICATIONS, UK) – 2 TIMES A YEAR [ APRIL / NOVEMBER ] Series Examinations.

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Appeal Process

For Pearson LCCI examinations, appeals of results must be done within 14 days of results release. Students are required to fill up an appeal form and submit to our school to follow-up for processing of their request. An administrative fee for appeal is to be borne by the student. The school will release appeal results not later than eight weeks (for courses administered by external examination board) from the date of appeal, or an enquiry will be raised with the respective examination board.

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Expected date of release of Assessment result

Assessment results / Award of certificate will be available to the students within 3 months of the last assessment for that assessment cycle.

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Specimen Certificate

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Fee Structures

  1. All fees are subject to the prevailing Goods and Services Tax (GST) unless specified otherwise.
  2. Course Application Fee is NOT REFUNDABLE.
  3. Do not pay your school fees before you have signed the standard student contract.
  4. All fees quoted are in Singapore Dollar (S$).
  5. Fees are subject to periodic changes without prior notice.
  6. BMC accepts the following methods of payment:
    1. Cash
    2. Cashier’s order payable to BMC International College Pte Ltd
    3. Cheque payable to BMC International College Pte Ltd
    4. NETS
    5. Credit cards (VISA, Mastercard, Diners Club & American Express)

“ALL FEES ARE SUBJECT TO GST UNLESS STATED OTHERWISE”

*All Singaporean aged 25 and above can use their S$500 SkillsFuture from the Government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose from the courses available on the SkillsFuture Credit course directory.

Part Time Fee Structure

Full-Payment Structure

Fees Breakdown
(shows the full breakdown of total payable fees)
Total Payable
(S$)
Course Application Fee (not covered under FPS and not refundable) $50.00
Tuition Fee ($1400.00-$490.00) $910.00
Course Material Fee $30.00
Total Fee before GST $990.00
Grand Total Amount(1st Payment) Incl GST & Course Application Fee $1059.30

Miscellaneous Fees

Purpose of Fee Amount (S$) and When Payable
Late payment fees $60.00(before GST)
$64.20(after GST)
Re-take examination Admin Fee(per re-sitting)[NO GST] $50.00[NO GST]

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Duration

TYPE FULL-TIMEPART-TIME
LocalN.A3 months
SDFN.A30 Hrs
InternationalN.A N.A

View Ang Mo Kio Commencement Dates

PART TIME

COURSE COMMENCEMENT DATES TIME DAYS
26 Apr 2019 7.00-9.30pm Fri
24 Aug 2019 10.00-12.30pm Sat

 

Call 6452 3885 for more information.

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View Jurong East Commencement Dates

PART TIME

COURSE COMMENCEMENT DATES TIME DAYS
22 May 2019 7.00-9.30pm Wed
13 Sep 2019 7.00-9.30pm Fri

 

Call 6565 5655 for more information.

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Ibrahim Jaffar
Sr Programme Manager
Telephone: (+65) 6452 3885
Email: ibrahim@bmc.edu.sg

Experience:

Started work with Trainee / Adjunct Teacher, Software Technician, Programme Manager and Senior Programmer Manager to Liaise and correspond with Course Awarding bodies such as –Pearson London Chamber of Commerce and Industry International Qualifications (LCCI), Pearson BTEC, Institute of Technical Education (ITE) Singapore, and University of Cambridge International Examinations (CIE), Review Curriculum and Syllabi in consultation with Teachers and Partners , Oversee Student Support Services and Conduct of Orientation programmes, Conduct Training Programmes for Staff and Teachers, and Manage & Prepare the Conduct of Internal and External Examinations Workflow.

Professional Qualification:

Post Graduated Diploma in Computer Applications (PGDCA) Bachelor of Science

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