BMC International College

Introduction

LCCI or The London Chamber of Commerce and Industry has over 100 years of experience in providing trusted and valued business-related qualifications. Employers, universities and other professional bodies internationally recognise the LCCI international qualifications. LCCI's range of courses is designed to deliver the skills essential for success in today's demanding commercial environment. The LCCI winning formula lies in its flexible programme with examination at various levels thus enabling candidates to enter at the most appropriate level for their existing skills. LCCI also offer Diplomas and Group Awards to allow candidates to add to their marketable skills and receive professional status.

This program is suitable for anyone with a strong interest in the field of marketing, especially marketing executives of various industries. Upon completion of the program, students can apply to join professional bodies such as the Chartered Institute of Marketing.

Course Outline

• Marketing
• Advertising
• Public Relations
• Selling and Sales Management

Prerequisite

• 1 GCE ‘N’ Level pass OR
• 1 GCE ‘O’ Level pass OR
• LCCI Level 2 Certificate OR
• NITEC/Higher Nitec

Course Contents

Marketing

The aim of this unit is to test the candidate's knowledge and understanding on the concept of marketing and the techniques applied to the marketing of goods and services.

• The Nature of Marketing
• Market Forces
• Elements of Marketing
• The Product or Service
• Special Aspects of Marketing
• Special Kinds of Marketing

Advertising

The aim of this unit is to test the candidate's knowledge and understanding of the practice of advertising within the marketing concept, its economic and social justification.

• The Nature of Advertising
• The Advertiser
• The Advertising Agency
• The Media Owner
• Creative Advertising
• Other Related Activities

Public Relations

The aim of this unit is to test the candidate's knowledge and understanding of the concept and the techniques involved in Public Relations.

• The Nature of Public Relations
• The Organisation of Public Relations
• The Conduct of Public Relations
• The Media of Public Relations
• Ancillary Services

Selling & Sales Management

The aim of this unit is to test the candidate's knowledge and understanding of the concept of Sales Management, techniques of selling and their role within marketing.

• The Selling Function
• Channels of Distribution
• Sales Organisation and Control
• Recruitment and Training
• Selling Technique
• Sales Forecasting
• Sales Records
• Laws and Voluntary Codes
• Sales Management

Award Criteria

* Students who pass their individual module will be issued modular certificate approximately 3 months after examinations. Upon completion of course and passing all required modules within 24 months period (over 3 consecutive Series of examinations e.g. Series 3 2007, Series 3 2008 & Series 3 2009), students may convert to a group diploma at LCCI board. Application takes approximately 2 months and group awards must be claimed within 12 months of the date of last examination. Please click here to download the application form and enclose required documents and application fees payable to "Educational Resources Pte Ltd''.

Note: Course syllabus will be provided upon registration.

Pre-register “LCCI Level 3 Diploma in Marketing” with us to receive a waiver of $50 Regsitration Fee when you decide to enrol. This offer is only valid for online pre-registration.

This pre-registration is applicable only to Singapore citizens, PRs
and valid pass holders.
Not applicable to subsidies enrolment
(SDF/WDA, NTUC, Mendaki, CDAC, CDC).
International students, please apply here.
All fields are mandatory.